Testimonials for the Swedish Morphological Society

	"Absolutely necessary for futures research. This book presents the theory and process of how to use the computer to analyze very complex social situations that do not lend themselves to simplistic scenario analysis. It therefore provides an extraordinary view into a methodology that has great applications for very important situations, whether for governments, businesses or research institutes. … The principles and methodologies of this book have been practically used for developing national early warning systems for governments, so the approach is well tested and shown to be very effective." Amazon Book Review by John L. Peterson (Director of The Arlington Institute) September 2011 of Wicked Problems - Social Messes: Decision Support Modelling with Morphological Analysis (Springer, 2011)
	"How can businesses make rational strategic decisions in a constantly changing marketplace? The answer is an extraordinary problem-solving technique called Morphological Analysis. ... Morphological Analysis can be used to tackle problems as varied as new product development, Corporate Social Responsibility policies, future scenario planning, organisational development, financial and investment planning, marketing, and staff development." Cambridge Network: "Solving strategic business and organisational problems the Swedish way." (http://new.cambridgenetwork.co.uk/news/article/?objid=15506)
	"A book for those that want to understand morphological analysis and how it helps to build non-quantitative models. In fact, search this book out if you are serious about systems modelling." Google Book Review: Wicked Problems - Social Messes (Springer, 2011).
	""Morphological Analysis is an old technique. With computerization many higher dimensions can be analyzed, problem space and solution space can be mapped and multiplex modeling can be achieved. It also can be combined with other methods such as Bayesian Networks or even Analytic Hierarchy Process. This short - 112 page - [book] gives the GMA in sufficient details for system modeling, policy analysis and especially "wicked problems" … this is very useful book." " Good Read Review of Wicked Problems - Social Messes, Rated 5 stars (https://www.goodreads.com)
	"The workshop was attended by military and civilian representatives from Dstl and the UK MoD, who all commented very positively on the potential of Morphological Analysis and said that they had learnt a great deal over two enjoyable and stimulating days. ... Dr. Ritchey's expertise and guidance were invaluable in enabling us to gain an understanding of how Morphological Analysis could be used by Dstl to support the UK MoD..." Dr. Carl Stead, Defence Science and Technology Laboratory [Dstl], Farnborough, England.
	"Computer Aided Morphological Analysis was used to understand the complex socio-political environment within which a Space Agency for South Africa is to be developed. A contextual map was devised that is open to inference, uses non-quantitative consistency links to allow for possible patterns to emerge and allows for diversity to be captured by insisting on a facilitated process of consensus." Dr. Jan Roodt, Council for Scientific and Industrial Research (CSIR), Pretoria, South Africa
	"Although I have used Morphological Analysis very successfully in my workshops as a creative problem-solving technique, the Swedish approach makes it dramatically more useful to large businesses & organisations ... to tackle problems as varied as new product development, Corporate Social Responsibility policies, future scenario planning, organisational development, financial and investment planning, marketing, and staff development" Simon Middleton, U.K., The Branding Guru (http://www.simonmiddleton.com)
	"The results and model(s) are surprising indeed. The application of MA is phenomenal! The data and model has shown me possibilities that are truly innovative." David Lefutso, Director, Kayamandi Informatics (Pty) Ltd. Republic of South Africa.
	"The workshop on disaster risk management was a remarkable success, not the least for permitting cross-fertilization of ideas and knowledge between hard and soft sciences, and between theory and practice. Using morphological analysis, specialists developed shared concepts and a common working interface, and shared state-of-the-art knowledge from different fields" Dr. Anthony Fernandez, Earthquake Disaster Mitigation Research Center (EDM), Kobe, Japan

Swedish Morphological Society - Testimonials

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